The proud gentleman on the left is Scott McGuire of Prospect, Illinois, who in December 1983 appeared in Kerrang! No. 58 after having redesigned his chimney stack to look like Iron Maiden's Eddie.
I know we're meant to shake our heads at the reckless eccentricity here (the article begins "Only in America!") but the truth is, I'm all for this sort of thing. In fact, the only downside I could see to this would be a desire to fill up your fireplace with old car tyres and other such muck so that you could get a good head of smoke coming out of the top.
(When I was growing up, if someone did manage to "put their lum up", usually by overloading their fire with coal, empty Domestos bottles and wet sticks, then half the neighbours would go out in the street to stand in the smog and watch. You took what entertainment you could get before the internet came along).